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What We Do |  |
First, we listen. We want to know your goals, and to understand the thinking behind them. We need to know your strengths and your weaknesses, your customers and other audiences. We ask you to tell us the whole story.
Then we elicit even more information. You may get tired of that, but it's all in the name of delivering the best results in the end. We also ask each other questions, and utilize our advanced Mediamark, Scarborough, Mendelsohn and Smart Plus research resources to understand the media habits of your audience.
Armed with knowledge, we assess all the options. We'll look at which media vehicles are most appropriate, decide what time of day, week, month or year is best to reach your audience, and choose the proper balance between reaching a greater number of people and delivering the message more frequently.
After our in-depth analysis, we'll recommend what we firmly believe are the right steps to take to meet your goals. You'll still have options, but we are here to help you navigate through them and make the best choices.
Once you approve the course of action, we negotiate the best possible media buy. InLine is well known for its tough but fair negotiation, and we are respected for it. The whole point of our negotiation is to get you the most for your media dollars.
But our job doesn't stop there. We evaluate the return you're getting on those dollars every step of the way. We scrutinize the plan to ensure spots and ads run as scheduled, and if necessary, we negotiate make-goods or credits for any variances.
Finally, we demonstrate results. You'll receive a post-buy analysis that proves our media efforts delivered the desired audience at the levels we promised. Our experience shows our broadcast buys achieve 90% to 110% performance, and we look forward to breaking our own record on your behalf. All it takes is a learned approach.
"When it comes to delivering media impact and creative thinking, Nobody is better than InLine Media."