Mobile Advertising & In-App Ads
12.17.19 | Theresa May
Every advertising medium evolves with its audience. In the last decade, the impact of in-app advertising has been phenomenal.
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Flipping the Broadcast Currency – CPP vs CPM
11.6.19 | Deborah Platt
The move to replace traditional rating points with impression-based currency is gaining momentum.
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What We Learned at the Comscore 2019 Local TV & Agency Sales National Conference
10.22.19 | Ann Bremer
Thoughts from our seasoned media pros on the latest & greatest trends in audience measurement and delivery.
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OOH is Cool Again
10.8.19 | Lark Katchur
The Out-of-Home (OOH) industry is adopting new technology and leveraging new ad formats to stay as relevant as ever. These are some of the reasons OOH is one of the only forms of traditional media ad spending that is expected to increase over the next four years.
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