How COVID-19 Is Changing Search
5.5.20 | Ashleigh Wiemer
Search is an essential part of the media mix and the most consistent channel despite seasonality. We take a look at how search has changed amid COVID-19, including consumer behavior, marketing priorities and ad spend.
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Come Fly with Me
4.27.20 | Colleen Madden
In this vacuum of live sports, The Last Dance is everything.
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How Digital Spend is Changing Amid COVID-19
4.24.20 | Ashleigh Wiemer
As consumers are changing, brands and organizations are changing their priorities as well. We’re sharing updates on how brands are evolving the latest digital spend projections.
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Earth Day Musings
4.22.20 | Colleen Madden
Happy Earth Day! What does it mean to celebrate our planet during a global pandemic? We explore 50 years of Earth Day and behavioral change.
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Video Is on Demand!
4.16.20 | Deborah Platt
We take another look at the increasing TV viewership, but this time we turn our lens to VOD. What do those letters stand for exactly? How is it different from OTT?
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Meet Tim, AKA #hashtagthecowboy
4.14.20 | Theresa May
Since the COVID-19 outbreak, businesses everywhere are adjusting. Read about how Tim, the head of security at the National Cowboy & Western Heritage Museum, has been handling his new-found responsibility of managing their social media.
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What Is Social Media Doing to Protect Against Misinformation of COVID-19?
4.9.20 | Kevin Stoll
Social media is a primary news source for an increasing amount of people, but misleading or false information can run rampant in those platforms. We’ve provided updates on what some of the biggest social channels are doing to ensure users receive accurate information regarding the COVID-19 pandemic.
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The Power of Positivity
4.7.20 | Ilene Nathanson
We’re shining a light on the power of positivity while we navigate the COVID-19 world.
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Watching More TV? You’re Not Alone
4.2.20 | Ann Bremer
What a difference just two weeks have made! The next blog in our COVID-19 media series tackles TV and OTT media consumption. We’ll look at the immediate changes that have occurred to linear and streaming television viewing in the early days of social distancing.
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Human-Centered Media Planning and COVID-19
3.31.20 | Colleen Madden
COVID-19 has created an unprecedented adjustment to daily life. Our next blog series takes a look at how that affects us as media consumers, and human beings.
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Political Spending Set to Pressure Digital Video
2.11.20 | Kevin Stoll
A shift is coming to political advertisement spending. You’re still going to be inundated with political messages in all the regular places, but now they’ll follow you to your streaming devices too.
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Television Advertising Challenges in an Election Year
2.3.20 | Ann Bremer
Ever wonder why you see so many darn political ads on TV during a major election year? How does a regular advertiser stand a chance with “the Bloomberg Effect”? Part 2 of our political blog series visits the big money world of TV advertisers and political campaigns.
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Political Spend on Social & Digital Media: Navigating the Landscape
1.21.20 | Kelsi Carlson
Think the changes digital platforms are making is going to make candidates and independent expenditures spend any less on political in 2020? Think again.
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Inline’s Political Blog Series
1.7.20 | Colleen Madden & Pat Connor
We’re sold out. CPMs are higher because of political. Inventory is tight. Sound familiar? Inline’s take on political season.
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Mobile Advertising & In-App Ads
12.17.19 | Theresa May
Every advertising medium evolves with its audience. In the last decade, the impact of in-app advertising has been phenomenal.
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Flipping the Broadcast Currency – CPP vs CPM
11.6.19 | Deborah Platt
The move to replace traditional rating points with impression-based currency is gaining momentum.
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What We Learned at the Comscore 2019 Local TV & Agency Sales National Conference
10.22.19 | Ann Bremer
Thoughts from our seasoned media pros on the latest & greatest trends in audience measurement and delivery.
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OOH is Cool Again
10.8.19 | Lark Katchur
The Out-of-Home (OOH) industry is adopting new technology and leveraging new ad formats to stay as relevant as ever. These are some of the reasons OOH is one of the only forms of traditional media ad spending that is expected to increase over the next four years.
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Evolution of Sports Viewership
9.4.19 | Ann Bremer
The pads & cleats are on and it is time for football season! While giving a nod to the obvious domainance of the NFL on linear (traditional) TV, let’s look at the changing landscape of sports viewing and discuss streaming & OTT options.
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